Well, I’m pretty upset to report this, but, Fitbit has bought Pebble, and the Pebble product line has ended. Of course, this happens not too long after I’ve come back to Pebble from Android Wear. Figures, eh?

On Pebble’s Kickstarter page and their blog, they have made the official announcement that Pebble is no longer be manufacturing Pebble devices, and encourages consumers to keep an eye on future Fitbit products. Here some quotes from the mentioned websites;

Due to various factors, Pebble can no longer operate as an independent entity, and we have made the tough decision to shut down the company. The deal finalized today preserves as much of Pebble as possible.

We are no longer manufacturing, promoting, or selling any new products. Active Pebble models in the wild will continue to work.

Fitbit will maintain services so that Pebble devices continue to work as normal. Pebble functionality and service may be reduced in the future. We applaud their efforts as we collectively work to streamline this transition for Pebblers everywhere.

After a successful crowdfunding campaign, we were excited to bring Pebble 2, Time 2, and Core to the world. We’ve since shipped every Pebble 2 possible, but can’t say the same for the remaining rewards. Pebble Time 2, Pebble Core, and Pebble Time Round Kickstarter Editions will not go into final production.

You may wonder what I will do regarding my Pebble Time. Well, I’m going to keep on using it. As mentioned, it will continue to work and has no reason not too for a long while. Hopefully, at the end of my watch’s lifetime, Fitbit will have a product I can afford and be willing to get – or if rumours hold true, Google will release their own Android Wear devices and I’ll go that direction.

Do you own a Pebble product? What are your thoughts on the matter? Let me know in the comment section below.