I was poking fun at Apple with a few people over Twitter about how Apple didn’t name the latest iPad the iPad 3. Instead, they marketed it as “The New iPad”.

Well I was just sent a link explaining this occurrence. http://www.teksocial.com/socialblog/2012/3/7/regarding-the-name-the-new-ipad.html

“When it gets to the point where the average consumer judges something based on a number, instead of appreciating the product, it becomes frustrating.  As soon as a new number is slapped onto the end of the name, no matter what, your device is outdated.  “

Thanks to @Sonicorp for the link and FYI!